Bespoke Agency

Warrington, UK    8:09 pm

Warrington, UK    8:09 pm

Cresco

Industry -

Date -

2023

Duration -

4 Weeks

Services -

Industry

Date

Duration

Services

The future of Luxury Eco building materials

Cresco leads the way in sustainable construction and is changing the way the industry looks at construction waste, by harnessing the power of biotechnology materials.

Background

Cresco is at the forefront of a global movement, championing eco-conscious innovation to combat carbon emissions and redefine the landscape of sustainable living. As part of the esteemed Imperial College London, their mission transcends mere environmental stewardship; it’s a testament to their unwavering commitment to positive, sustainable change. In a world where luxury often comes at the expense of ecological integrity, Cresco emerges as a beacon of hope, offering discerning consumers the perfect synthesis of opulence, durability, and environmental responsibility.

The Process

Our journey with Cresco commenced with a profound Discovery Meeting, where we meticulously aligned project objectives with feasibility, laying the foundation for transformative design interventions. Immersed in the realm of eco-building materials, we embarked on a comprehensive Market Analysis, uncovering insights that shaped our creative direction. Drawing inspiration from the ethos of “Eco Luxury Leaders,” we embarked on a journey to elevate sustainable living to unprecedented heights. From iterative Logo Design sessions, where geometric precision met Bauhaus elegance, to the meticulous crafting of Brand Identity elements, our process was driven by a singular vision: to create a brand that embodies sustainability, luxury, and innovation in perfect harmony. Client feedback served as our guiding light, steering us towards the final design iteration that encapsulates Cresco’s essence with unparalleled finesse. Our journey culminated in the creation of comprehensive Brand Guidelines, ensuring seamless brand coherence across all touchpoints.

Brand Identity

At the heart of our creative endeavour lies the concept of eco-luxury redefined. Drawing inspiration from the avant-garde Bauhaus movement, we infused Cresco’s brand identity with geometric shapes symbolising strength and cohesion. The logo, a masterpiece of clean lines and intricate geometry, exudes an aura of luxury and sophistication synonymous with Cresco’s ethos. Muted earthy tones, reminiscent of natural stone, grace our colour palette, underscoring the brand’s premium quality and eco-friendly ethos. Complementing this visual identity is a refined sans-serif font, evoking professionalism, modernity, and a deep-rooted commitment to sustainability. With every element meticulously curated, Cresco emerges not just as a brand but as a testament to the harmonious coexistence of luxury and ecological integrity.

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