Kooli is a brand offering a unique solution to cooling down on a hot summer’s day.
Warrington, UK 12:09 pm
- available for new projects
Warrington, UK 12:09 pm
Kooli is a brand offering a unique solution to cooling down on a hot summer’s day.
Innovation meets comfort with Kooli, the pioneers behind the revolutionary ‘cooling companion’. Committed to delivering exceptional cooling solutions that redefine comfort for you and your loved ones, Kooli is dedicated to sustainable design, sourcing only the finest recyclable and sustainable materials. Seeking to captivate a younger demographic in search of the perfect temperature, Kooli turned to Bespoke for a website refresh that would resonate with this new audience.
Navigating the intersection of product and audience presented our team with a unique challenge. While we initially had reservations about aligning the product with a younger demographic, Kooli was steadfast in their vision. Through open communication and collaboration, we overcame this challenge by clarifying objectives and presenting the client with multiple design options. Ultimately, the vibrant and playful brand identity emerged as the preferred choice, perfectly encapsulating Kooli’s aspirations to appeal to a younger audience.
Drawing inspiration from Kooli’s playful and vibrant ethos, we crafted a brand identity that exudes energy and personality. Playful graphical elements, rendered in a whimsical cartoon style, infuse the brand with a friendly and approachable aesthetic. The bold and dynamic use of Hegante font underscores the brand’s bold and vibrant strategy, ensuring maximum impact and visibility. From vibrant colours to engaging imagery, every aspect of the branding reflects Kooli’s commitment to connecting with a younger audience, particularly on platforms like TikTok.
